LinkedIn for technical founders · Draft article
Founder posts or company posts? What each one should say
Personal posts should express the individual’s experience and point of view. Company posts should explain the business, its products and its developments, with the two calendars coordinated around shared priorities.
Give personal profiles a point of view
Use lessons, practical experience and thoughtful explanations. The language should reflect how the person actually talks.
Give the company page a clear job
Show what the business does, who it helps and what is changing. Product updates and use cases need context a buyer can understand.
Coordinate without copying
Use the same business priorities to plan both calendars, then give each post a distinct purpose. Keep a review step before publishing.
Good Questions
A Couple Of Questions.
Where Should We Start?
Start with your product, the audience you want to reach and the conversations that would be useful to your sales team.
Can DeallaeD Help Us Put This Into Practice?
Yes. We connect LinkedIn brand building, an automated GTM system, and Outreach by email and calling. Ask for a free scope to discuss your product.
Your Next Step
Tell Us About Your Product.
We’ll map the accounts, roles and conversations worth pursuing, then outline a campaign for your market.
No obligation. We reply within 24 hours.