Show season · Draft article
How to book NAB and IBC meetings before the calendars fill up
Start with the accounts, the reason to meet and the handover your sales team needs.
2 min read Read the draftPractical Notes
What We're Learning About Selling Media Tech.
Practical notes for marketing and sales teams at technology vendors.
PreviewThese are draft example articles based on the content plan,
shown for review before publication.
12 draft articles
Show season · Draft article
How to book NAB and IBC meetings before the calendars fill up
Start with the accounts, the reason to meet and the handover your sales team needs.
2 min read Read the draftOutreach and Outreach · Draft article
Why broadcast engineers ignore generic cold emails, and what to send instead
Relevance starts with the workflow, the role and a reason to talk.
2 min read Read the draftBuying signals and GTM systems · Draft article
What a buying signal is, with four examples from media and entertainment
Hiring, launches, leadership changes and event plans can add context to outreach.
2 min read Read the draftLinkedIn for technical founders · Draft article
Founder posts or company posts? What each one should say
Personal expertise and a clear business story need different voices.
2 min read Read the draftSales qualified leads · Draft article
What is a sales qualified lead in Media Tech?
A working definition to align marketing, outreach and sales.
2 min read Read the draftOutreach and Outreach · Draft article
What a good meeting briefing note contains
Give the sales team enough context to pick up the conversation.
2 min read Read the draftOutreach and Outreach · Draft article
Hiring a sales rep or outsourcing lead generation: how to decide
Start with the work that needs an owner.
2 min read Read the draftSales qualified leads · Draft article
How sales teams can spend less time hunting and more time closing
Keep prospecting moving without losing the context at handover.
2 min read Read the draftMarket notes · Draft article
What broadcasters, streamers, studios and operators each care about
Four buyer groups with different roles and priorities.
2 min read Read the draftBuying signals and GTM systems · Draft article
How to read a hiring signal: the Head of Playout role
A role announcement can suggest a useful research question.
2 min read Read the draftLinkedIn for technical founders · Draft article
Your LinkedIn profile is the second page a buyer reads
Make the person behind the message easy to understand.
2 min read Read the draftShow season · Draft article
How to choose which trade shows are worth your budget
Choose a show around the people you want to meet.
2 min read Read the draftGet new posts by email.
One email when we publish. We never sell or share your details.