Sample meeting briefing
A one-page example of the briefing that comes with a booked meeting.
Download the sample ↓Guides And Templates
Resources For Media Tech Vendors.
Practical checklists and plain-English definitions. Use them with or without us.
PreviewSample resources are available now. Email delivery and the
final access rules are still being connected.
Media and entertainment buyer map
Four buyer types, the roles to reach and what each cares about.
Download the sample ↓Show-season timeline
A checklist for booking meetings before NAB, IBC and other shows.
Download the draft ↓LinkedIn profile checklist
What a technical founder’s profile and featured section should contain.
Download the draft ↓Plain-English Definitions
A Glossary You Can Use.
- GTM (go-to-market)
- The plan and the work that gets a product in front of buyers and turns interest into sales.
- Buying signal
- A relevant change at a company, such as hiring, a new leader, funding, a service launch or event plans, that suggests it may be ready to talk.
- Ideal customer profile
- The characteristics of the companies your product is best suited to help, used to guide account selection.
- SQL (sales qualified lead)
- Working definition: a lead that fits the agreed buyer profile and has shown relevant interest for a sales team to take the next conversation. Final qualification criteria are agreed with the client.
- Appointment setting
- Researching relevant people, making an introduction and arranging an agreed conversation with the sales team.
Your Next Step
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